Reviewed · MADEIRA TOURS

Go East Tour – Madeira Island Excursion

★ 4.5 · 65 reviews 7 hours 45 minutes (approx.) From $47 Operated by Madeira Happy Tours · Bookable on Viator
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Madeira’s eastern side packs high peaks, old forests, cliff views, village life, and the island’s oldest town into one long day. This 7-hour-45-minute minibus trip is a smart way to cover ground that would be awkward to connect by public transport.

I like the small maximum group of 18, which gives the guide a better chance to keep the day moving and answer questions. I also like the route’s variety: Pico do Arieiro brings mountain views, Santana adds local architecture and a meal break, and Machico finishes the day beside a broad bay.

The main drawback is the pace. You get short stops at several viewpoints, while Santana takes 90 minutes, which may feel long if you have already seen the village or want more time at the mountain lookouts. Also, commentary is given on the minibus, so the guide may not walk around each stop with you.

Key points to know before booking

  • Pico do Arieiro opens the day with mountain scenery, but the stop lasts only about 20 minutes.
  • Santana gets the longest break, with time for lunch and its famous triangular houses.
  • Guide Luis has earned strong praise for his driving and quick decisions, including rerouting when an accident blocked Pico do Arieiro.
  • The eastern route covers six very different places, from Ribeiro Frio’s laurelwoods to Machico’s bay.
  • Central Funchal pickup is included, with meeting points near the old-town cable car and Rotunda do Infante.
  • The $47.07 price covers insurance, transport, and live commentary, but not lunch or snacks.

One day from Funchal to Madeira’s eastern edge

I see this as a coverage tour rather than a slow village walk. You spend much of the day in the minibus, but that is the trade-off for reaching six widely spaced sights without arranging a car, navigating unfamiliar roads, or building your own route.

The day begins between 8:30 and 9:00 a.m. Pickup is offered at two central Funchal points: beside the cable car station in the old town or at the roundabout called Rotunda do Infante. The supplied meeting information also names Monumental Experience on Estrada Monumental as the start point, so confirm your exact pickup place before the morning of the trip.

The group can reach 18 people. That is not an intimate private outing, but it is smaller and more manageable than a large coach. You get round-trip transport and live commentary in English, with the guide explaining the island while you ride between stops.

Guide Luis receives particular praise for keeping the day lively, driving with confidence, and sharing useful advice. One especially practical point came when an accident prevented access to the top of Pico do Arieiro. He reversed safely and rearranged the route, rather than leaving the group stuck. That kind of flexibility matters on a mountain island, where road conditions and access can affect the plan.

Other Madeira days travellers weigh against this one:

Pico do Arieiro: a short look from one of Madeira’s highest peaks

Go East Tour - Madeira Island Excursion - Pico do Arieiro: a short look from one of Madeira’s highest peaks

The first stop is Pico do Arieiro, one of the highest mountains on Madeira. You have about 20 minutes here, with no separate admission charge.

That time is enough for a quick look at the dramatic mountain setting and photographs if visibility is good. It is not enough for a serious walk, so keep your expectations clear. This is a viewpoint stop, not a hiking excursion.

Weather matters greatly here. Clouds can cover the ridges and remove much of the reason for stopping. The operator says the outing requires good weather, and a poor-weather cancellation brings the choice of another date or a full refund. Even on a scheduled day, conditions can change as the minibus climbs, so pack a light layer and avoid treating the first viewpoint as the only highlight.

The stop can also be affected by road incidents. The experience has shown that a good driver can adjust the order or replace a stop, but there is no promise that every view will be available in full.

Ribeiro Frio: laurelwoods and a trout farm

Go East Tour - Madeira Island Excursion - Ribeiro Frio: laurelwoods and a trout farm

Ribeiro Frio follows with a 20-minute stop. This part of the route shifts from exposed mountain views to Madeira’s laurelwoods and a trout fish farm.

The laurel forest gives the day a different character. Instead of looking out across distant peaks, you get a brief taste of the island’s wooded interior. The trout farm adds a small local detail that keeps this from being just another photo stop.

Again, 20 minutes is brief. You can look around, take photographs, and get a sense of the place, but you should not expect a long forest walk. If you want extended time among Madeira’s woods, this outing is better viewed as an introduction. It shows you where you might want to return independently.

The guide’s commentary is most useful during this sort of stop because the place itself may not provide much written information. Since explanations are generally given from the minibus, listen during the drive and ask questions before or after the short break.

Santana: triangular houses and the longest pause

Santana is the center of the day, with about 90 minutes. The village is known for its traditional triangular houses, one of Madeira’s most recognizable architectural sights.

This is where you have the best chance to slow down. You can see the houses, walk around the village area, and stop for lunch or snacks. Food is not included, so bring your own if you prefer a picnic or want to control the cost. The minibus also makes a lunch stop, but the supplied details do not name a restaurant or set menu.

The long pause is useful for anyone who wants a proper meal and a break from the vehicle. I would plan ahead, since the other stops are short and there is no included food. If you already have a full meal arranged elsewhere, Santana may feel overlong. One direct account called the lunch stop a little too long because there was not much else to do in the village.

That is the clearest pacing issue on the route. The tour gives Santana 90 minutes because lunch needs time, but the village itself may not fill that entire period for every person. You can use the extra minutes to sit down, explore at an easy pace, or simply take a break.

A different kind of day out, same corner of Portugal:

Miradouro da Portela: a broad northern view

The next viewpoint is Miradouro da Portela, with about 20 minutes. From here, you can look toward Porto da Cruz, Penha d’Águia, and part of Santana.

This stop works as a scenic overview after the village visit. It gives you a chance to connect the places you have been seeing with Madeira’s larger geography. The view includes the north side of the island and several landmarks named in the route.

As with Pico do Arieiro, this is a short viewpoint visit. You will want to get out quickly, find the best angle, and take your photographs before returning to the minibus. If cloud or rain limits the view, the stop may feel less rewarding, but the operator’s weather policy recognizes that conditions can affect the day.

Ponta de São Lourenço: looking toward Madeira’s eastern tip

Go East Tour - Madeira Island Excursion - Ponta de São Lourenço: looking toward Madeira’s eastern tip

Ponta de São Lourenço receives about 15 minutes, making it the shortest stop. The viewpoint offers views toward the eastern peninsula, the north coast, and the south coast of Madeira.

This is a useful orientation stop. You are not walking the full peninsula trail here, and the time does not allow for that. Instead, you get a quick look at one of the island’s most distinct coastal areas and a sense of how Madeira narrows toward the east.

I would treat this as a bonus viewpoint rather than the main reason to book. The route lets you see the area without committing a separate half-day to it, but anyone hoping for a hike should choose a dedicated walking experience instead.

The short timing also means you need to stay aware of the guide’s instructions. Six stops in one day only work when everyone returns on time.

Machico: Madeira’s oldest town and a gentler finish

Go East Tour - Madeira Island Excursion - Machico: Madeira’s oldest town and a gentler finish

The final stop is Machico, with about 30 minutes. It is described as the island’s oldest town, set in a valley that opens toward a beautiful bay.

After mountain heights, forest, villages, and coastal viewpoints, Machico gives the day a more settled ending. The bay and valley make a good final look at eastern Madeira, and half an hour is enough for a short walk and photographs.

Machico is not given the same amount of time as Santana, so do not expect a full town visit. It is a compact stop that rounds out the route. The contrast is what makes it useful: you finish by the water rather than at another high viewpoint.

The minibus then returns to the starting meeting point in Funchal. The exact return time will depend on road conditions, stop lengths, and any changes made during the day.

What the $47.07 price really covers

At $47.07 per person, the value comes from transport and route planning. You are paying to reach distant parts of Madeira in one day, with pickup, insurance, and live commentary included.

That is a fair proposition if you do not want to rent a car or manage the island’s roads yourself. The route includes six stops, and the drive between them is part of the practical benefit. A self-guided version would require arranging a vehicle, fuel, parking, directions, and timing, while still leaving you to explain the island’s history and culture to yourself.

The price does not include lunch or snacks. Bring food if you want a cheaper meal, or budget for the lunch stop separately. Because Santana is the only long break, you should not rely on grabbing food at every location.

The tour also has free cancellation up to 24 hours before departure. Changes or cancellations inside that window are not accepted for a refund. The operator can cancel for poor weather or if the minimum number of bookings is not reached, offering another date, another experience, or a full refund.

The guide matters more than the schedule

The strongest part of this experience is the human element. Luis is praised for his driving, clear explanations, humor, and ability to handle a blocked road without losing the day. He also speaks several languages, though Italian is not offered as a commentary language according to the provider’s response.

That language detail is important. English is the stated language for the experience. Do not book expecting Italian explanations, even if a guide may know multiple languages.

The guide does not necessarily leave the minibus and escort you around every stop. Commentary is provided during the ride, while you generally explore each location on your own during the breaks. I like this arrangement for independent-minded people who want context but do not want to stay in a tight walking group.

It may disappoint you if you expect a fully guided walk at every viewpoint. Before you board, ask where to meet the minibus after each stop and listen for the return time.

Who will get the most from this Madeira outing

I would recommend this trip to you if:

  • You have limited time in Madeira and want a broad first look at the east.
  • You prefer someone else to handle transport and route planning.
  • You enjoy viewpoints, short stops, and changing scenery more than long walks.
  • You want a guide to explain the island’s history and culture during the drive.
  • You are comfortable spending a large part of the day in a minibus.
  • You want a small-group outing instead of a full-size coach.

I would look for another option if you want a slow day in one village, a serious mountain hike, or long time at each viewpoint. The route is full, and several stops last only 15 or 20 minutes.

This can also work well early in your Madeira stay. A strong guide may give you useful ideas for places to revisit, and the range of stops helps you decide which areas deserve more time later. The route does not replace a dedicated hike or a relaxed day in Santana, but it can help you get your bearings quickly.

Most people can participate, and service animals are allowed. The activity is near public transportation, though pickup is provided at the listed central Funchal points. Confirmation is sent at booking, and the experience runs Monday through Sunday during the stated operating period.

Should you book the Go East Tour?

Book it if your priority is seeing a lot of eastern Madeira in one day without driving. The price is reasonable for the transport, insurance, commentary, and six-stop route, and the small group keeps the outing more personal than a large coach trip.

Go in knowing that it is a sampler. Pico do Arieiro, Ponta de São Lourenço, and Miradouro da Portela are quick looks, while Santana gets the longest pause. Bring lunch or snack money, wear comfortable shoes, and confirm your pickup point.

For a first full day outside Funchal, I think this is a sound choice, especially with a capable guide such as Luis behind the wheel. For a dedicated walker or someone who values unhurried visits, choose a narrower tour instead.

FAQ

How long does the Go East Tour last?

The experience lasts approximately 7 hours and 45 minutes.

How much does the tour cost?

The listed price is $47.07 per person.

Where does the tour start?

Pickup is offered at two meeting points in central Funchal. One is by the cable car station in the old town, and the other is at Rotunda do Infante. Monumental Experience on Estrada Monumental is also provided as the start address, so confirm your assigned meeting point before departure.

What time does pickup take place?

The stated pickup window is from 8:30 a.m. to 9:00 a.m., Monday through Sunday.

What language is the tour offered in?

The experience is offered in English and includes live commentary. Italian commentary is not available according to the provider’s information.

Is lunch included?

No. Lunch and snacks are not included. The itinerary includes a lunch break in Santana, and you may bring your own food.

What places does the tour visit?

The route includes Pico do Arieiro, Ribeiro Frio, Santana, Miradouro da Portela, Ponta de São Lourenço, and Machico.

How many people can join the tour?

The minibus can carry a maximum of 18 participants.

Can I cancel for a full refund?

Yes. You can cancel at least 24 hours before the experience starts for a full refund. Cancellations or changes made less than 24 hours before the start time are not accepted for a refund.

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